Review Of An Important Technology Tools - 874 Words

Review of an important technology tools: Technology scan Yi Liu 440028880 Introduction In the era of information and technology, new technologies are generated very fast. Thus, effective management of technology has become more and more important. Driven by the competitive business environment, a new word was born: Technology management tools. Technology management tools is â€Å"Effective Systems for managing technology in complex business environments require integrated sets of management tools and processes, underpinned by well-founded conceptual networks † (Phaal et al, 2006). There are a huge number of technology management tools, but generally it is divided into four major types: Technology Scan, Technology Foresight, Technology Roadmapping and Knowledge Management. Facing such huge amount of technology management tools, managers or consultants will have a big issue: How to find appropriate tools? How to assess the quality and utility of those tools? And how to apply those tools? A proper use of technology scan will solve these problems. Technology Scan In general, technology scan is a process, which helps decision-makers consider problems in a long-term view, and make right decisions to help the company be able to adapt the new situation fast enough due to the future uncertainty. There are several definitions of technology scan to some different extents. ï  ¬ Technology scanning is a foresight process It means that we can expand a huge range of additional perceptionsShow MoreRelatedDo Auditors Need to Have in-Depth Knowledge of Information Technology?1362 Words   |  6 Pagesauditors need to have in-depth knowledge of information technology? Yes, auditors need to have in-depth knowledge of information technology. Networks and computers deliver the most information needed for auditing to work. For it to be effective, auditors have to use the computer as an auditing tool, audit automated systems and data, and understand the business purposes for the systems and the situation in which the systems operate. The other important uses for networks and computers by auditors are inRead MoreWhy Is Consumer Feedback Important1225 Words   |  5 PagesIs Customer Feedback Important? Customer Satisfaction is a huge goal of a company because it results in the customer returning to get the same product again due to their satisfaction the first time. For this reason, businesses should put high priority on how satisfying the experience was for the customer. Brian Gilbert and Shallon Thomas, quality engineers at Engility Corporation, state in their article that a business, that studies and enforces customer satisfaction enables that business toRead MoreComputer Assisted Language Learning1101 Words   |  5 PagesComputer network technology has long been considered a tool for language learning within and outside the classroom. The advantages presented by computer technology are very beneficial. Computer Assisted Language Learning tools provide a wide range of materials and opportunities for communication. For Computer Assisted Language Learning (that will be referred to as CALL in this essay) to be fully implemented into classrooms, teachers and students must prepar e to embrace different roles. The decisionRead MoreTechnology And Its Impact On The Classroom1601 Words   |  7 Pagespast decade, technology has transformed society and has changed many aspects of daily living. Presently, the world consists of quickly advancing technology and people competing all around the world to be considered the best. Many educators argue that the only way to continue to have control within the classroom and to have students be successful within the classroom is to properly integrate technology into the classroom. Currently, the problem in the education system is that technology is often difficultRead MoreThe Effectiveness of Educational Games Essay911 Words   |  4 PagesScratch activities in a wide range of learning environments. Monterrat et al [10] in their study claimed that game moding as an educational activity could be interesting not only to learn programming but for any kind of learning. Their pedagogical tool allows people without game design skills to modify and share digital games. It allows a learner to become a teacher by designing an educational game that others can use to learn. Their main assumption is that if learning a game helps students to acquireRead MoreIs Data And Metadata Sharing?1098 Words   |  5 Pagesit difficult to learn about promising and best practices and institutionalize them. This paper presents a framework for sharing metadata, enumerates various considerations of technologies and infrastructure that needs to be accounted for while building such a framework along with a thorough review of the related technologies and infrastructure. The proposed framework provides a flexible approach for researchers and project members to chronicle activities and annotate artifacts at different levelsRead MoreTechnology Technologies On Learning869 Words   |  4 Pages(Venkatesh, 2014) aims at finding out how college students perceive the IT technologies on learning. The authors conduct a 50-items survey in Canada with 14,283 college students, which include the impact of online resource, teaching methods, study strategies, self-regulatory strategies and the use of ICT. Then they draw a conclusion that gender is a significant influence factor for motivation to use technologies in learning, and that online learning sometimes even has a better performance than faceRead MoreIntegrating Technology Into Education Essay838 Words   |  4 PagesThe literature review of the articles present for this assignment suggest a need for reform in the school system to allow for more relevance in the classroom and an improvement in the educational process. Technology can be an excellent bridge to solve the problem of linking learning with students in their everyday life. Quick suggests, â€Å"too often lesson plans stifle students’ thinking rather that reflecting and deepening their ideas,† (Quick, 2003, pg 156). A way to incorporate lesson plans intoRead MorePMI’s Project Manage ment Professional (PMP) credential is the most important industry-recognized certification for project managers1642 Words   |  7 PagesManagement Professional (PMP) credential is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP ® demonstrates that you have the experience, education and competency to lead and direct projects. The steps involved in acquiring a PMP credential are 1) Application Submission: We have 90 days to complete the application, once we have started. 2) Application Completeness review: After application has been submitted through onlineRead MoreThe Application of Biotechnological Tools1775 Words   |  7 Pagesï » ¿Abstract The fact cannot be subjugated that the application of creative biotechnological tools are indeed a blessing in disguise for the entire humanity. As per the researchers conducted across the world there are approximately 250 healthcare products that are devised on biotechnological foundations. Apart from them the medical world is blessed with the vaccines and the precautionary medicines that are serving to help the humanity in a positive constructive manner. One cannot assert that the science

Cell Phones And Its Effects On Our Lives - 995 Words

Have you ever been in a silent room with no conversations and all you can hear are vibrating phones? For example, at Thanksgiving or Christmas, do you have a person in the family that always happens to be on their phone and barely talks to the rest of the family? In today’s society, people tend to text each other rather than have face-to-face conversation. However, thirty years ago if you were compelled to give a message or talk to someone, you would call or go visit them. Everyone needs to realize their worth in the world and technology isn’t helping them. So many of us are missing out on numerous different opportunities due to the lack of personal conversations. Significantly, there is more to life than our cell phones. Today, a simple text seems to do the trick, however, has this gratified our communication skills and how would we react without being able to use our cell phones? It is obvious that people need to restrict their phone dependency by holding themselves accountable for the excessive usage. There are a lot of reasons why people prefer to text instead of talking face-to-face or even verbally over the phone. Certain people are shy and tend to prefer texting for the reason that they aren’t comfortable with conversing in conversation with people who are not within their close group of friends or family (Nancy O’Neil). Specific situations that are acceptable to text a person instead of talking is: maybe they won’t pick up your calls, it is easier to multitask,Show MoreRelatedThe Effects Of Cell Phones On Our Lives1053 Words   |  5 Pagesyears that improve our everyday lives. The wide use of cell phones has caused a remarkable impact on physical, and social aspects of our life. Cell phones impacts have contributed positively to our lives, but still others have influenced negatively on our life. With technology, the way we communicate has changed over the past year with our smart phones we can surf the internet, check our social media accounts, use GPS, and text and call our families and friends. The cell phones have made a significantRead MoreCell Phones And Its Effects On Our Lives938 Words   |  4 Pagesout lives. We use our cell phones for everything from finding directions, to taking pictures of moments you do not want to forget. Everywhere you go, you cell phone goes with you, if you forget it at home, somehow we feel naked without it. Cell phones have become so powerful and useful for so many things other than just making phone calls; I do not even know why we still call them phones. With that, we have the right to feel secure and free from unwarranted searches though our cell phones andRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagestechnology and increasing use of cell phones, a lot of studies are taking place. Even though cell phon es today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundings when using itRead MoreCell Phones Effect Our Lives977 Words   |  4 PagesHow Cell Phones Effect our Everyday Lives Once upon a time, cell phones did not exist. If you wanted to make a call you had to use a home phone or a pay phone, but cell phones are now common place in our everyday lives. Almost everyone has one, even children in elementary school have cell phones. So how does having such easy access to a cell phone effect our everyday lives? The positive effects of cell phones are easy to see, as cell phones can be convenient and used as a life line in an emergencyRead MoreCell Phones And Its Effect On Our Lives1612 Words   |  7 PagesFollowing the time when the mid 1980s, phones have been rapidly moving their route into our commonplace lives, particularly with the presentation of cam telephones in the early part of the new thousand years. As cells develop they have more of an effect on our commonplace lives and I need to exactly how much they are affecting. Similarly as with new engineering in whatever other structure, phones have changed enormously over their generally short life com passes. As these progressions happen, soRead MoreCell Phones And Its Effects On Our Lives862 Words   |  4 Pageshouse without theirs. The answer to this riddle? Cell phones. Children and adults alike are partaking in the growing addiction to their mobile devices. Can we blame them though? The sheer amount of uses, features, along with other various gizmos that come along with a cell phone are enough to make not having one a handicap on most people. Schools, websites, work places, all are integrating cell phone use into their everyday tasks. Downsides to cell phones do exist, but the benefits of having one farRead MoreThe Effects Of Cell Phones On Our Lives2011 Words   |  9 PagesDue to increasing technological innovations, many people are gradually trapping themselves in the web of cell phones. Even with primary laws in effect, drivers are tempted to text and drive on the road, and it has only brought grave consequences. According to the United States Department of Transportat ion, â€Å"It is estimated that drivers who text while on the road contribute to at least 100,000 collisions each year (qt. in Northwest drivers Admit). Besides causing careless accidents, intexicated driversRead MoreCell Phones And Its Effects On Our Lives924 Words   |  4 PagesCellular Distractions Can Wait. Cell phones, otherwise known as smart phones by today’s standards, are an immense help to most Americans in many ways. We use our cell phones daily for communication with friends and family through texting and phone calls, scheduling appointment, or social media. However, the convenience of smart phones is being abused daily in several ways that can lead to severe impacts with the distractions they cause. The advancement of cell phone technology in the last decadeRead MoreCell Phones And Its Effects On Our Lives Essay1222 Words   |  5 PagesGone are the days when cell telephones were considered as extravagance thing to have with. The developing rivalry in portable makers has brought down the costs of cellular telephones to that degree that these days, purchasing a cell telephone is not a major ordeal. Simply spend a couple bucks and you are pleased proprietor of a cell telephone. In today s opportunity, it s elusive a man who does not possess a cellular telephone. The little contraption is an essential need of life. In any case, whyRead MoreCell Phones And Its Effect On Our Lives894 Words   |  4 Pages The first cell phone that was build in a car the reason why it was because it was too big to carry around in your pockets. Buying a phone in 1980 were very expensive, not everyone can afford a phone for themselves. Cell phones back in the day would cost just about over a couple thousand of dollars. The mobile devices that were made in that time was only for phone calls without any caller ID s to tell who s calling you. .Cell phones have been producing a lot better over these few years. Back

Theme Based Approach In A Freshman Education Essay Free Essays

In the last decennaries several attacks to learn English in EFL contexts have appeared and disappeared as research in this country has developed. Since the 1980s, when constructivism appeared â€Å" with its accent on societal interaction and the find, or building, of intending â€Å" ( Brown, 2007, p.12 ) , several methods have come up claiming to be the best to integrate the basic elements of this theory and to be the solution for English instructors to do all their pupils learn and have fun with the mark linguistic communication. We will write a custom essay sample on Theme Based Approach In A Freshman Education Essay or any similar topic only for you Order Now As Brown ( 2007 ) explains many of these methods are considered representatives of what is today known as the Communicative Language Approach, which is â€Å" an eclectic blend of the parts of old methods into the best of what a instructor can supply in reliable utilizations of the 2nd linguistic communication in a schoolroom † . ( Brown, 2007, p. 18 ) The intent of this paper is to analyse the advantages and disadvantages of using one of these ‘so called ‘ communicative attacks, the Theme-Based Approach, in the context of a first-year university class of English as a foreign Language. Though the writer of these paragraphs believes that there is no such thing as the ‘perfect method ‘ , and that it is a good instructor ‘s occupation to take the pedagogical techniques that best suit her scholars ‘ demands and her beliefs about linguistic communication instruction, she will merely measure the benefits and disabilities of utilizing the schemes proposed by this individual attack in her ain instruction context. Yang ( 2009 ) explains that the theme-based direction is normally considered within the theoretical account of content-based direction. ( p.162 ) As the name suggests, the course of study of this attack is organized around subjects or subjects which contextualize the elements of the mark linguistic communication that are presented to scholars. Many of these subjects can be derived from the capable affair contents that the pupils are larning in the different phases of their instruction. Shin ( 2007 ) states that â€Å" When learning English as a Foreign Language ( EFL ) at any degree, the schoolroom has to be a topographic point in which linguistic communication is non merely taught but besides used meaningfully † . ( p.2 ) Curtain and Dahlberg in their book Languages and Children: Making the Match ( 2010 ) assert that as â€Å" the instructor connects linguistic communication direction to bing subjects or creates language-specific subjects, the linguistic communication category is clearly an incorporate portion of the school twenty-four hours, and linguistic communications are perceived to be meaningful constituents of pupil acquisition † . ( p.1-2 ) Brinton ( cited in Shin, 2007 ) claims that a thematic course of study can supply â€Å" rich input for lessons that are either language-based ( i.e. , with a focal point on vocabulary, pronunciation, and grammar ) or skills-based ( i.e. , with a focal point on hearing, speech production, composing, or reading ) . † ( p.2 ) Gao ( 2011 ) describes the theme-based attack as trusting on Krashen ‘s linguistic communication acquisition theory which states that scholars have to be presented with sufficient comprehendible input. This input has to reflect his thought of one + 1, where ‘I ‘ is the scholars ‘ current linguistic communication competency and ‘+ 1 ‘ is the â€Å" input supposed to be the somewhat higher degree than pupils ‘ module † . ( p.34 ) The instructor would be responsible of supplying this input and of assisting pupils to transform this input into consumption. To make this, he or she has to choose the subject and the activities related that would outdo suit the involvements and demands of the pupils. Yang ( 2009 ) adds that when taking the subject and be aftering the activities, the â€Å" kids ‘s proficiency degree † should besides be considered. ( p.170 ) As in any communicative course of study, in the theme-based attack, the sch olar is the supporter of the procedure, so it is unthinkable to form a course of study without sing the scholars ‘ involvements and demands as a starting point. In the undermentioned paragraphs the learning context will be presented together with the different facets of the theme-based attack that are believed to be applicable to this context. Nowadays most schools are increasing the figure of hours of English in their course of studies. Hence they are necessitating instructors with a high bid in the four accomplishments of the linguistic communication. Most schools are integrating English in more than one capable affair. The Escuela de Educacion of Universidad de los Andes took this demand into consideration when be aftering the new course of study and included 5 semesters of mandatory English classs. The general aims of the English course of study are â€Å" to heighten the four linguistic communication accomplishments through reading, discoursing and working with a choice of texts that assistance in a better apprehension of human existences and learning † ( English II, 2012 ) . Students are divided in two proficiency degrees which allow the pupils to experience relaxed every bit good as demanded in a degree that fits their proficiency. Nunan ( cited in Yang 2009 ) claims that linguistic communication is best acquired when the scholars are organized in homogenous degrees of proficiency. The theme-based attack allows the instructors to accommodate the subjects, stuffs and activities to the pupils ‘ proficiency degree, which is consistent with the organisation of pupils in this context. Since the category described here is a freshmen lower-level English category, the pupils, who are to go simple instructors, are expected to bring forth short conversations on assorted subjects utilizing grammatically right, formal and informal linguistic communication, and a good bid of the English sound system. They have to show critical thought and cognition of the specific subject and related vocabulary. They besides have to be able to place the chief and secondary thoughts in a short text ( English II, 2012 ) . These aims refer to cognitive procedure every bit good as linguistic communication bid. The linguistic communication is an instrument to develop believing accomplishments. A Theme-based course of study seems really suited to let all these aims to be achieved. The English linguistic communication can be learnt utilizing the wide subject of Education, and within this, a myriad of subjects runing from simple degrees capable affairs, to larning and learning theories, or cultural cognition of the English speech production states. â€Å" When subjects are good chosen, pupils will be more occupied with the acquisition because they can see its intent and happen it interesting -and merriment † . ( Curtain A ; Dahlberg, 2010, p.2 ) In other words, this attack motivates pupils to larn linguistic communications. Gao ( 2011 ) mentions the experiment carried out in The Jiang University that supports this statement. Freeman A ; Freeman ( cited in Yang, 2009 ) confirm this thought when they express that pupils are more willing to take part in the category, seek harder, and remain concentrated, when the â€Å" content of the lesson is relevant and interesting † to them. â€Å" Their motive is more likely to increase † . ( p.162 ) In the instance of the context analyzed in this paper, around one tierce of the pupils take it really earnestly and understand the importance of larning English for their future calling ; one third are mean pupils, who want to larn, but do non make any excess work and, one tierce who take it merely as portion of the course of study. This is really pathetic if it is considered that intrinsic motive is most of import in the procedure of larning. The bulk of the category does non hold it in a desirable grade. The theme-based attack can be a major part to this issue. Another interesting possibility allowed by this attack is the usage of reliable stuffs. The instructor can choose reliable readings such as verse forms, rimes, short narratives, newspaper articles, academic documents, among others, that present the scholars with new vocabulary used in existent state of affairss in relation to the chosen subject. Apart from developing the accomplishment of reading, these readings can be the get downing point to pupils ‘ production in English. â€Å" Ideally, the sorts of activities instructors design for the stuffs should travel from comprehension activities to such production activities as doing presentations to the category, or composing studies, making a category anthology of narratives, or even printing a newspaper † . ( Strong, 1995 ) Hence, the four linguistic communication accomplishments can be promoted. Besides, vocabulary related to the selected subjects is more easy learned, as Khayef and Khoshnevis ( 2012 ) proved in their sur vey carried out in Iran. Subjects besides allow pupils to show critical thought and cognition of the specific subject and related vocabulary. Curtain and Dahlberg assert that activities in a theme- based attack can prosecute pupils â€Å" in complex thought and more sophisticated usage of linguistic communication † ( p. 4 ) Discussion around subjects of involvement to the scholars can take them to the development of complex thoughts that involve the usage of complex cognitive accomplishments, such as analysing, synthesising, contrasting, comparing and others. These accomplishments are desirable for our pupils, non merely for their ain benefit, but for their future pupils ‘ , excessively. Students in the context described know that there are high outlooks of them and that any aid required will be available. This makes them experience motivated to set their best attempt in utilizing the mark linguistic communication and take parting in the collaborative activities. â€Å" The pupils in a theme-based schoolroom carry through a diverseness of communicative undertakings in concerted groups in which they portion a common end working fruitfully † ( Gao, 2011, p.37 ) The disciplined environment that exists in this context would prefer this sort of work. Some of the techniques used in category are choral reading, grammar exercisings in a context, unwritten presentations of different subjects, cloze, duologues, contemplation, argument and treatment. The thought is to assist scholars use the linguistic communication more spontaneously. It is of import to see the different acquisition manners of the pupils as it is done in this class, and to take techniques that develop eloquence and truth every bit good. Most, if non all, of these techniques can be easy adopted in the theme-based attack, but most significantly, it facilitates the development of truth by incorporating the instruction of grammatical elements of the linguistic communication in a meaningful context. â€Å" Thematic direction avoids the usage of stray exercisings with grammatical constructions, practiced out of context † ( Curtain A ; Dahlberg, 2010, p.4 ) . This position is wholly consistent with the manner grammar is presented in the context dealt with in this pap er, although there is a hazard of non giving adequate consideration and deepness to the syntactic elements of the linguistic communication. As future instructors, these scholars may necessitate a more profound cognition of the constructions that configure the English linguistic communication, so that they are able to work out the possible uncertainties of their future pupils. Fluency besides plays an of import function in this attack for it promotes cases of unwritten communicating. Gao ( 2011 ) confirmed in his survey â€Å" that the pupils under the counsel of Theme-based Oral Approach ( TOA ) are more likely to better their unwritten English abilities and more enthusiastic and interested in unwritten English learningaˆÂ ¦ † . ( p.37 ) Talking about subjects and subjects of common involvement, such as the 1s related to the pupils professional field or to the Anglo speech production civilization, facilitates the interaction and dialogue of significance that are described as portion of the ends of the class and that underlie the sort of activities that the Theme-based attack advocators. It is of import to retrieve that these scholars are future instructors, so the context is different from the typical linguistic communication class. They are supposed to be theoretical accounts to other pupils in the hereafter, either in the usage of the mark linguistic communication as in her attitudes. This implies an excess variable playing in this 2nd linguistic communication larning environment that can besides be assumed by this attack. The instructor is responsible of choosing the subjects and accommodating them to the different degrees of proficiency and believing accomplishments of his or her pupils. Students in this class may accommodate all the activities they are larning English with to the contexts in which they will be learning in the hereafter. Even though a theme-based course of study reestablishes the importance of the function of instructors in the acquisition procedure, it gives them a great duty in the success or failure of this procedure, every bit good. Yang ( 2 009 ) asserts that â€Å" theme-based instruction as an attack will non automatically do scholars go more interested in larning English, unless instructors are able to utilize interesting activities and suited stuffs † . Choosing the right subjects, stuffs, activities and forming the pupils ‘ work in the right manner is what boosts larning. This can besides be said about most attacks. Possibly one of the chief factors for any methodological analysis to be fruitful is the manner in which the instructor uses it in a specific context. The theme-based attack requires that the instructor put a considerable sum of clip in be aftering the lesson. Teachers can easy experience overwhelmed with the force per unit area of finding the ends, choosing the subject, making the activities and stuffs, measuring the results and all the other characteristics involved in lesson planning. All this planning can be really time-consuming, being clip one of the most cherished and elusive hoarded wealths in a instructor ‘s life. All in all, I believe that the advantages for utilizing the theme-based attack in the context described exceed by far the disadvantages. This methodological analysis can assist instructors actuate pupils to larn English as a foreign linguistic communication, advancing its usage in meaningful state of affairss that encourage pupils to develop the four accomplishments, hearing, reading, composing and speech production, every bit good as of import thought accomplishments. The costs or disadvantages affect chiefly the instructor who is the 1 responsible for be aftering the lesson. I believe that the clip invested in making so exhaustively will pay back with high involvements. The confirmation of pupils ‘ acquisition is the best wages any instructor can hold. As for the grammar cognition issue mentioned as of import in this context, I think that instructors can fall back to other sorts of activities to supply excess chances to exert this component, even if it does n’t suit ab solutely good in the theme- based attack. Ana Maria Reyes How to cite Theme Based Approach In A Freshman Education Essay, Essay examples

Crown Cork and Seal Company free essay sample

In today’s competitive market, no matter how good a company’s current products are, long-term growth depends on new products. A company needs to create effective market segmentation, good target marketing, and an outstanding positioning. This process is the most sophisticated and strategically significant aspect to top managers of the company. In CCS case, there are financial elements from capital budgeting to cash flow analysis, marketing elements based on changes in the market and consumer preferences, and operations elements related to efficient manufacturing. Therefore, the appropriate tools can be used to identify and analyze the key issue include Net Present Value, Google Analytics, and Critcial Path Method. First, NPV is used in capital budgeting to analyze the profitability of an investment or project. For industry analysis, it can show net present value of expenditure. CCS needs to calculate the reliability of future cash inflows of plastic product investment will yield before the company decides to invest in this growing segment. We will write a custom essay sample on Crown Cork and Seal Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to conduct NPV, we need the rate of return (i), time of cash flow (t), and the net cash flow (Rt). Next, Google Analytics is an essential tool for CCS to analyze marketing elements. This tool provides important information like bounce rate, click through, and conversion rates. The company can determine where customers are coming from, what they search for, or how long they spend on each page and analyze this information to determine how the company’s plastic products are evaluated. This is the link to use: http://www. google. com/analytics. Last but not least, Critical Path Method is a valuable tool to identify the operation effect of plastic project investment. This tool involves three phases: planning (goal setting, defining the project, and team organization), scheduling (relating people, money, supplies, and activities to each other), and controlling (the firm monitors resources, costs, quality, and budgets Based on analysis from the above tools and Porter’s five forces of competition framework, they show that the key issue of the company is about envisioning the future rather than assuming that the future will be just like today (Ganesh, 2013). CCS should focus on the evolution of technology from metal to plastic, a growing segment and a potential opportunity, to help the firm diversify its products in the industry as well as avoid the threat of substitutes. Three companies that face similar issues or counterpoint issues today include Dell, Sony, and GameStop. Because the stage of the PC industry life cycle can be described as mature and the sale is slow, Dell and Sony need to diversify into other industries or other products (Reed, 2013). For example, Apple not only has PC products but also diversify in smart phone market with its successful product, Iphone. GameStop closed hundreds of locations in 2013 as software sales decreased and more customers began purchasing digital downloads (Tooley, 2013). The video game industry has seen declining sales in recent years, and software distribution is moving to a cloud based model. If software retailers cannot adjust their business model and diversify their product offerings to attract more customers they will become relics of the past. CCS should diversify its product by investing into plastic containers product because the metal products has low profit margins and a rising material costs while plastic product has lower cost and potential high profit margins based on the research and calculations of the above three tools.